Rename USB Device (External Drive) in Parallels

I have quite a few usb external drives. Parallels loads them fine, but gives them names that I'd prefer were different. How can I rename a USB device? The names Parallels assigns might be accurate based on some criteria, but they convey no meaning to me, I'd like to name them something that gives me an idea which drive it is.

Is there a way to rename these devices? I've looked all over the net, but can't find a way to do it.

Picture attached showing various names - sometimes "Fantom Drive #xxx", sometimes an esoteric code that is probably grabbed off the hard disk, but again conveys no meaning to me.

 

It's funny that I seem to be the only person that wants the usb names to convey meaning. Does no one else really care about this, or is it just everyone knows how to rename them, and I don't?