Installing Virtual OSX Guest VM (10.8.4) on a new iMac

I have current generation of iMac 27" with fusion drive and am trying to install a guest OSX VM using the recovery partition on the drive (since the current iMacs do not have CD drive or DVD disk of the OSX).

I tried to use the "Install OS X Mountain Lion Using the Recovery Partition" and the result is an error "There is no operating system installed in this virtual machine....". I have also tried to use the recovery USB disk following instruction from http://support.apple.com/kb/HT4848.