Subscription expired despite automatical renewal on App Store

I was charged for my Parallels Desktop for Mac App Store Edition subscription in late December via App Store. This was an automatic renewal.
Now, attempting to start Parallels I am told the subscription has expired in late December.

 

Hello,
are you using Parallels Desktop Standard version too?

 

I got a refund from AppStore and then re-subscribed directly from Parallels webstore. This might foul up the software updates (or something) later on, but sometimes you just cannot win.

 

Please let us know what we can do for you in the future.
Thanks in advance.