It's been an interesting week for Mac users...after years of suffering with PC emulation products that were slow and cumbersome even when/if they did actually work, we're suddenly given TWO new products that finally give us the ability to run Windows at usable speeds. Years of the Mac vs. Windows debate pushed aside, now the debate is emulation vs. virtualization, and Boot Camp vs. Parallels Workstation. The press has been amazing for Apple, and in some ways Parallels is being overlooked in comparison. But the general user response for Parallels Workstation has been amazingly positive, and it's well deserved. The beta is solid, the final product will fully deliver, and many in these forums have expressed their readiness to purchase the product as soon as it's finished...with others ready to send their money in to Parallels right now. My suggestion to Parallels is to take advantage of all the press and good-will surrounding the beta product and "make us an offer we can't refuse", so to speak. Although the final release product is already going to be available at a completely reasonable $49.99, how about a special Mac-only discount for those who purchase the product prior to the final release? My suggestion is $39.99. This pre-release purchase discount does a number of things for Parallels: 1 - It creates even more press buzz around the Mac OS X product. 2 - It generates instant income today, even before the final release. 3 - It safeguards against releases by competitors. (MS, VMWare, etc.) 4 - Seriously, who doesn't like a discount? Please, take our money! 5 - It makes Mac users feel special. (We admit it...we think we are.) If you're not ready to make this decision, maybe add a quick poll question to the forums. Ask how many of us readers would give you $39.99 immediately to purchase the software prior to the official release. I think you'll be quite amazed at the results. Either way, thanks for the excellent piece of software. Though Apple stole some of your "Windows on a Mac" press thunder, the "dual-boot vs. in-a-window" debate leaves room for both solutions. Your excellent product is out today, beating Microsoft and VMWare to the punch, making you the clear winner in this first round against your direct competitors. Congrats!