I see this in the upgrade FAQ Q: I bought Parallels Desktop during the last Christmas Holidays with the Upgrade Protection. And still I'm receiving and email about pre-order. Isn't I'm supposed to get all upgrades for free? A: We have sent pre-order announcements to all of our registered customers. If you have Upgrade Protection or Maintenance purchased you'll receive your Parallels Desktop 3.0 key for free as soon as it goes GA. If you have free upgrades purchased and ordered the product by mistake - feel free to contact us at firstname.lastname@example.org and our Customer Service will help you. It's GA, I bought during this promotion and haven't seen a 3.0 key. Have they gone out yet? Thanks.