I'm glad you put a picture that shows the memory usage on your machine, Active and Wired memory are currently occupying about 10 GB and Inactive 4 GB, also, the yellow warning box shows the Parallels Machine is not stopped, is probably running or suspended, you can only change this setting in a properly shut down VM.
So, close some programs (close Chrome), open the Terminal.app and type 'purge' (without quotes) press enter, this will purge inactive memory, make sure you get more than 8 GB of Free Memory (in Activity Monitor, the green slice).
Now start Parallels, make sure the VM is not suspended, shut it down if necessary, you can only alter the RAM assigned to the VM once you don't see the yellow warning box on top.
Last edited: Jun 14, 2012