Including Parallels employees? Like, you must be a unicorn if you do, because this is the most frustratingly delicate thing on Earth to accomplish. First you can't seem to use the free Windows 10 upgrade entitlement that virtually everyone acquired, because this is not specifically a product key. So even if you bought Windows 7 or Windows 8 retail, and then go the free 10 upgrade, well, sucks to be you, because you're not allowed to activate both the Boot Camp partition and a VM at the same time under a digital entitlement. So what, am I supposed to just buy Windows 10 Pro all over again for $199 simply because I have an entitlement and instead need a product key? The answer is probably yes, but don't expect anyone to give you a clear answer. Speaking of a lack of clarity, even if you are one of the six people that specifically bought a Windows 10 retail product key, you're still in for a fun ride with Microsoft activation call centers! Nope, none of this is automated, every time you need to reinstall Windows and set this little delicate dance all up, you are essentially forced to call some far away remote call center and explain to people (who all have thick accents and whose native language is not English) what "Boot Camp" and "Parallels" and "Macs" and "Virtual Machines" and "Partitions" are, in as simple English as you can muster. And guess what? They won't understand you anyways. They are not technical and only know the stock terms that get them through 99% of calls. So here you are fighting with someone on the phone trying to explain that you need to activate both a native install and a virtual machine of that same installation, and it's basically a miracle when someone finally gets it (yes hello sir, did you upgrade your hardware?). And you have to do this each and every time you decide to reinstall, with no guarantee the next representative will understand or allow you to activate. Third, even if you are one of those rare souls that got through both of these near-insurmountable hurdles, get ready for the next challenge: keeping both instances in harmony. Used to all your Boot Camp drivers loading up and just working every time you boot into Windows natively? Well Parallels is gonna walk right all over that. After you've booted into your Boot Camp partition through Parallels as a VM a couple times, the Bootcamp.exe startup executable just goes poof and gone, which means no right click or Boot Camp Control Panel or anything when you boot back to native, and your only recourse is to download the WindowsSupport driver files from the Boot Camp Assistant in macOS, copy it over to Windows, and reinstall the drivers in Boot Camp each and every time Parallels disables them via the VM. Which is every time. If you can't tell, I'm pulling my hair out trying to get this to work, and I've come to the conclusion that it's far more trouble than it's worth. Has ANYONE had a smooth as butter ride setting this up? Or is it really as bumpy and fragile as what I've come to understand?