I purchased Windows 10 (not upgrade) and I'm trying to install in a new VM. The first steps get done nicely. It even goes as far as to reboot the VM and shows the messages "Getting devices Ready" and "Getting ready". After a while a pop-up warning appears with the legend "Windows could not complete The Installation. To Install Windows in this computer restart installation". The only way to make the pop up disappear is to stop the installation. After stopping it I tried reinstalling Windows but the problem was recurrent. I even tried reinstalling Parallel but the problem persisted.