Cannot install Windows 7 upgrade in VM

RickB54

Bit poster
I am trying to install Windows 7 Professional 64-bit Student upgrade in a VM and I am getting this message, "To use the product key you entered, start the installation on a computer that is running a genuine version of Windows". Is there any way to use an upgrade version of Windows 7 with Parallels? Or must I start with a full retail version of a Microsoft OS?

Rick
 
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