Cannot use license after reinstall of MacOS

Hi!
My mac needed a motherboard fix after failing, and now I'm trying to activete parallels standard after it has been completely emptied and reinstalled. My user is the same as before, but after installation Parallels will not ask for moving the license to this install and throws an error for the license code. How can I use my license for this reinstalled OS?

 

Fixed this by requesting deactivation and new code from admin

 

Hi, how you requesting deactivation ? I have the same problem and nobody response...