How to boot from USB?

I have a bootable USB Thumb Drive with a Windows 8 image on it. NOT an .ISO, but the raw files. How do you get Mac Parallels 7.0 to create an new VM based off this bootable USB Thumb Drive?

I really hate this new wizard in 7.0...as I recall there was a way to kill this in 6.0, but can't find it in 7.0 so you could select your boot device or even PXE boot.

Thanks!
 
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