I received the offer through email, not through pop-up (but I haven't run Parallels Desktop the last few days.)
As far as I can see, none of the products being advertised are owned by Parallels, and no discount on Parallels is being offered. It was less than clear why Parallels would send out such an offer. Do we have to worry that Parallels is going broke?
One of the products in the offer, Acronis True Image, was formerly cross-advertised for use for Parallels on Mac -- Parallels included a free term license for Acronis. Considering the advertising and web sites, it really looked like Acronis was intended to work in conjunction with Parallels, offering optimized backup of Parallels VMs.
At one point, though, I happened to have a question about what one of the Acronis statistics meant, and went through multiple support cases with them before I got the official answer. The official answer from Acronis was that on Mac, the
only supported mode for True Image was full system back up of
all EFS / APFS hard drives as a single call. No special consideration for Parallels VMs, no ability to select particular file systems, no ability to select particular directories. Oh, the software let you pick out specific directories and files, but it didn't promise that it would record them properly or be able to recover properly unless you did a
full system backup and restore !!!
I advised Parallels of this issue and recommended that they stop cross-selling Acronis as it was obviously unsuitable for the purpose being advertised.
Sadly, it does not appear that Parallels paid any attention to the proof I sent them back then
